According to Matt Cutts of Google, Internet marketers should avoid the unethical practice of buying links by paying a few pennies to the folks who complete tasks via Amazon Mechanical Turk and scoring free links from their efforts.
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Tech : Google Says Quality is Dirt Cheap, Don't Hire Copywriters
UNTIL the Internet, advertising required heavy research at the front and back ends. Millions of dollars went into television and print ads, so the advertisers had to get the idea right before they produced one. Determining the effectiveness of those
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Tech : Google weighs entry into e-reader market, to take On Amazon
Google is beginning to give book publishers the idea it wants to battle Amazon's Kindle in the nascent e-book market. Publishers might be happy about the competition. Google has said publishers will be able to set their own consumer prices if it de
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Tech : Microsoft's Bing Will Change The Face of Search
Microsoft announced today its Bing search engine, a "decision engine" that will replace live.com worldwide as of June 3. A distant third place in the search engine game, Microsoft hopes that this engine will help it gain more searcher share by de
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Some small businesses say social media doesn't help draw new customers, billing it "social not-working." Yet they still find it a useful tool to spread information and connect with current clients. "Go where your customers are," a small-busines
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Misc : Why board membership should be a full-time job
Corporate board members should be full-time employees, argues James Surowiecki, and they should be nominated by shareholders, not by the CEO or by fellow board members. Surowiecki writes that much of the financial crisis could have been avoided if t
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Tech : Secure Your Wordpress Blog in 7 Easy Steps
Protect your wordpress blog from hackers. Some simple tips to guard your blog.
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Tech : 4 tips for e-mails that don't offend
For anyone who has ever unintentionally fired off an e-mail that sounded short-tempered rather than merely short, David Silverman offers four suggestions for improved communication. Make e-mails conversational, use the passive voice and include dead
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Tech : OpenX ad-server startup secures $10M in new funding
OpenX, an open-source ad server run by former Yahoo! senior executive Tim Cadogan, has brought in $10 million in additional funding from DAG Ventures. The company has raised $31 million since its launch last year. A portion of the new funds reported
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Misc : Everything you wanted to know about Vodafone Zoozoos
Everything you wanted to know about Zoozoo, why did they name it Zoozoo etc
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